Know your numbers. These free calculators help you measure Customer Lifetime Value, Customer Acquisition Cost, the LTV:CAC ratio, and payback period. No guessing, just clarity.
Calculate Customer Lifetime Value using ARPU, gross margin, and churn rate. Understand what your customers are truly worth over their entire relationship with you.
Measure your true Customer Acquisition Cost, both basic and fully-loaded. Include all costs (marketing, sales, tools, overhead) for an honest picture.
Calculate the ratio that defines your business health. See if you're building value or burning cash with color-coded benchmarks and recommendations.
Calculate how long it takes to recover your customer acquisition investment. Fast payback means faster growth without burning through cash reserves.
Plot your position on the LTV-CAC Growth Map. Find out if you're a Star, Trap, Cash Burn, or Bootstrap and get strategic recommendations.
Most businesses fly blind. They track revenue, maybe expenses, but they don't know the two numbers that determine whether growth creates value or destroys it.
LTV tells you what a customer is worth. CAC tells you what it costs to get one.
Get these right, and every decision gets clearer. Get them wrong, and you're optimizing for the wrong things.