Know Your Two Numbers
Enter 5 inputs. Get your LTV, CAC, ratio, payback period, and Growth Map position in seconds.
Free. No signup required. Built by Lech Kaniuk, author of The Two Numbers That Build or Break Every Business.
Your Inputs
How much does one customer pay you per month on average? For annual contracts, divide by 12.
Revenue minus cost of delivering your product/service, as a percentage. Software is typically 70-85%. E-commerce 30-60%.
What percentage of customers do you lose each month? If you don't know, 5% is a common starting point.
Total monthly spend on everything that brings in customers: ads, sales salaries, agencies, tools, content, events. Include it all.
How many new paying customers do you acquire in a typical month?
Your Numbers
Enter your numbers to see results
Your Position on the Growth Map
Enter your numbers above to see your position on the Growth Map.
Add Context to Your Numbers
Optional notes to include in your export. Great for board decks and investor updates.
Download a professional .pptx slide with your numbers, Growth Map position, and annotations — ready for your pitch deck or board presentation.
Get the slide guide
This builder gives you the slide. The guide shows how to present it and which questions investors ask about each number.
The builder above exports your PPTX for free, no email needed. Leave your email for the slide guide and a few short follow-ups.
You'll get the slide guide plus 3 short follow-up emails on unit economics, including the book offer. Unsubscribe anytime.